Best-selling authors Chip and Dan Heath tackle the challenging question ‘why do we insist on seeing the obstacles rather than the goal?’ in their insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds- from the secrets of successful marriage counselling to the pile of gloves that transformed one company’s finances- the Heath brothers prove that deceptively simple methods can yield truly extraordinary results.
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