The 12 Powers of a Marketing Leader, by Thomas Barta, former McKinsey partner and leadership dean of our Fellowship Programme, together with Patrick Barwise of London Business School, and several of our Academy Fellows, demonstrates why doing marketing isn’t the same as leading marketing! It shows what marketers can do to have more business impact and successful careers. The book is a wonderful showcase for what’s possible when the brightest Academy minds get together to create something new!
The 12 Powers of a Marketing Leader by Thomas Barta and Patrick Barwise
