The Book of Leadership: How to Get Yourself, Your Team and Your Organisation Further Than You Ever Thought Possible by Anthony Gell

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Have you ever wondered what characteristics are shared by successful business leaders? Have you ever asked yourself what it is that they do differently which makes them and their organisations stand out from the crowd? And what can you learn from them to ensure your own success? If so, The Book of Leadership is for you.

Over the last six years, Anthony Gell has conducted interviews with some of the most successful CEOs, entrepreneurs and business thinkers in the world, including Sir Terry Leahy, former CEO of Tesco, Richard Reed, founder of innocent drinks, Olaf Swantee, CEO of EE and Daniel Goleman, author of the bestselling Emotional Intelligence.

Now for the first time, he is bringing together hours of exclusive interview footage into a single resource for anybody looking to improve their leadership skills.

In The Book of Leadership he combines his own experiences as a CEO with those of the leaders he has interviewed to provide insights and advice in three core areas:

* Part 1 looks at leaders as individuals and reveals the personal habits and attributes that have laid the foundations for their success.
* Part 2 focuses on what it takes to build and motivate a world class team
* Part 3 goes beyond team leadership to identify how the habits of effective leadership are carried through on a larger scale in organisations.

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NOMINATIONS FOR 2026 ARE OPEN!

The program is free but highly selective so firstly we ask senior business leaders working within Marketing, Media and Advertising to nominate the best of their emerging leaders for a place on the program. All โ€˜nomineesโ€™ then receive an โ€˜Invitation to Applyโ€™ which includes essential information about the process.

APPLICATIONS FOR THE GLOBAL FELLOWSHIP PROGRAM 2026 ARE OPEN

Applicants may apply to EITHER cohort regardless of country of residence, but must commit to attend both Residential dates & the Virtual day of their chosen cohort. Attendance is mandatory and a condition of acceptance onto the program.