The Buoyant Leader: A Leadership Course for the Rising Star

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Kevin Allen, author of the Wall Street Journal best-selling The Hidden Agenda: A Proven Way to Win Business and Create a Following, is back, with a fabulously entertaining (and true) tale of a newly minted leader made buoyant during the Case of the Missing Cutlery. As a young manager at an airline catering facility, Kevin had to find out why silverware was disappearing at a rapid clip. The route to solving this mystery of the case of the missing cutlery results in Kevin learning to be a buoyant leader, a leader who inspires followers and is able to rely on their hard work and support. The author uses this down-to-earth story of how to become a true leader to connect to his readers, who might find reading about leadership success at the Fortune 50 level inspiring but too far from their reality to be helpful day to day. The Buoyant Leader also provides exercises and further examples to bring the leadership messages home.

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NOMINATIONS FOR 2026 ARE OPEN!

The program is free but highly selective so firstly we ask senior business leaders working within Marketing, Media and Advertising to nominate the best of their emerging leaders for a place on the program. All ‘nominees’ then receive an ‘Invitation to Apply’ which includes essential information about the process.

APPLICATIONS FOR THE GLOBAL FELLOWSHIP PROGRAM 2026 ARE OPEN

Applicants may apply to EITHER cohort regardless of country of residence, but must commit to attend both Residential dates & the Virtual day of their chosen cohort. Attendance is mandatory and a condition of acceptance onto the program.