We were thrilled to be able to share our Boot Camp experience with a wider audience at Marketing Week Live 2014 last week. Over the course of two days the audience heard from CEO’s, CMO’s, Alumni and industry and business leaders, all sharing their experience and knowledge.
Sessions included; Julia Porter from Guardian Media Group talking about big data, Kathryn Marriott from Lego and Ben Gateley from The Eleven talking about the importance of understanding young people and Andy Bird from Brand Learning explaining how you can be the marketing leader you want to be.
We’re able to share a few of the presentations from last week, click on the links below to see them.
Sherilyn Shackell (Founder of The Marketing Academy) – Whose life is it anyway? A Practical guide to your future career
Ross Farquhar (Partner at 101), James Whatley (Social Media Director at Ogilvy & Mather), Angus George (Integrated Creative Director of Ogilvy) – How to be the best client your agency has
Kathryn Marriott (Brand Manager at Lego), Ben Gateley (Director at The Eleven) – How understanding young people has a positive impact on EVERY business
Julia Porter (Director of Consumer Revenue at Guardian Media Group), Rosemary Smith (Director at Opt-4) – Having it both ways – how trusted brands can use big data
Mark Evans (Group Marketing Director at Direct Line Group) – Things I’ve learnt along the way
Andy Bird (Founder of Brand Learning) – How to be the Marketing Leader your organisation needs you to be
Michelle Keaney (CEO at Inventing Futures), Daianna Karaian (Head of Brand Strategy at Futerra) – Aligning social good with commercial return
