Scholarship, Fellowship and so much more…

Meet The Marketing Academy Scholarship Class of 2014 On May 12^th 2014 we were proud to reveal the 30 emerging leaders who will be participating in the 2014 Scholarship Programme.… Alan Mak, UK Group Board Member – Havas Worldwide Amanda Lowe, Head of Communications – Marketing Birmingham Ltd Andy Hewitt, Co-Founder – The Interest Network Benedict Pringle, Account Director – AMV BBDO Campbell Butler, Senior Designer – Wolff Olins Catherine Greig, Director – Make Good Charlotte McDonnell, Marketing Manager for National Brand Advertising – TUI UK & Ireland Emily Byrne, Group Product Manager UK & Ireland – L’Oreal Esme Rodger, Brand Manager Oykos – Danone Ltd Harriet Knight, Senior Account Director – Karmarama Henry Windridge, Marketing Manager – Hearst Magazines Holly Oades, Marketing Manager – EAT Hortense Foult Rothenburger, Brand Manager Carte Noire – Mondelez Jack Lowman, Marketing Manager – The Prince’s Trust Jamil Bhatti, Creative Manager – Camelot UK Lotteries Ltd Joly Zou, Global Retail Marketing Manager – Nokia Jonathan Gibbs, Senior Account Manager – JKR Katie Crossfield, Marketing Manager – Yo! Sushi Mario Rauter, Senior Brand Strategy Manager – Lloyds Banking Group Plc Muiris O’Riada, Global Marketing Manager – William Grant & Sons Natalie Post, Global Senior Brand Manager Captain Morgan – Diageo PLC Natasha Pergl, Digital Marketing Consultant – Capgemini Consulting Philip Raperport, Marketing Manager BBC Four, Arts & Music – BBC Rachel Compton, Head of Commercial Marketing – ITV Network Ltd Ruth Nye, Account Director – The Good Relations Group Sarah Cowl, Content Marketing Manager – Aviva Simon McEvoy, Planning Director – Jam Steven Woodgate, Social Media Manager – Microsoft Susan McClean, Head of Broadband and Calls Acquisition Marketing – BT Retail Tom Probert, Senior Marketing Manager Dyno Services – British Gas You can find out more about them here. We’d like to say a HUGE thank you to everyone who applied for a 2014 Scholarship, it was an incredibly competitive year and we didn’t envy the selection panel making the decisions.   Gala Party / Merlin Award Winners On 12^th May 2014 at a party in Diageo’s headquarters in North London we graduated the ‘Class of 2013’, celebrated the start of the 2014 Scholarship year and awarded ‘Merlins’ to 30 of our Mentors. The Merlin Awards are the only Marketing industry awards given to people for who they are, rather than for the job they do.  Each year our 30 Scholars award a Merlin to the mentor they have been especially inspired by. Huge congratulations to all of this year’s Merlin Award Winners including; Amanda Mackenzie of Aviva, Cilla Snowball of AMV BBDO, Craig Inglis of John Lewis, Jenny Ashmore of SSE and Stephen Miron of Global Radio. You can check out the full list of winners here. We’d like to say a huge thanks to Diageo for hosting a brilliantly fun party in their new bar and our partners re:Kap for supporting the event. You can check out the photo’s here.   What’s in store for the Scholars Just a week after announcing the new Scholars we kicked off the Scholarship year with a 3 day residential Boot Camp at The CIM’s Moor Hall in Cookham, Berkshire.  They experienced a 2 day leadership development programme delivered by our Leadership Faculty Partners The Living Leader and we also heard from the brilliant Simon Devonshire – Director of Wayra Europe and Kevin Murray – Chairman of The Good Relations Group. The Scholars have already been blogging about their Boot Camp experiences: Marketing Academy Boot Camp – Unlocking leadership potential by Rachel Compton Drop and give me 30 – Boot Camp is Back! by Esme Rodger Keep an eye on future blogs on our web site. We have a brilliant year of learning for the Scholars and they’ll soon be experiencing their first mentoring sessions, Lunch & Learns and Faculty Learning Days.  We’ve got a fabulous line-up of Faculties this year which includes our new partners the DMA who join The Good Relations Group, eatbigfish, PHD, Google, Brand Learning and Millward Brown. We’re also thrilled that Lloyds Banking Group and ITV join us as headline partners alongside British Gas, Mondelez, Microsoft, Nokia and Marketing Week.   New mentors for 2014 include; David Pemsel, Chief Commercial Officer – Guardian Media Group Steve Parker, CEO – Starcom Mediavest Thomas Delabriere, Marketing Director – Mars Shekhar Deshpande, Global Planning Director – JWT Ian Armstrong, Global Marketing Director – Jaguar Karen Buchanan, CEO – Publicis Gill Barr, CMO – Co-Operative Group   2014 CMO Fellowship Programme – Applications Now Open We have begun the search for 15 CMO’s to join The Marketing Fellowship Programme – a unique accelerated learning programme developed in partnership with McKinsey & Company and sponsored by ISBA and British Airways.  The programme has been designed to enable CMO’s and Marketing Directors to get onto boards and be equipped for succession into CEO’s roles. In the words of a current ‘Fellow’:  ‘Walk over burning coals, broken glass, molten lava, hot phone lines and hard pavements to get on this programme. Meet some great Mentors and learn from them; check. Be part of a great team of fellows; check. Get a mental and business MOT and learn from McKinsey & Co; check. You would be mad not to apply right now!’ Apply now here  Deadline for completed applications is 8th August 2014   Boot Camp goes on tour Ever wondered what goes on at our ‘Boot Camps’? All marketers will be able to get a taste on 25^th & 26th June at Marketing Week Live in Olympia Grand, London where we’ll be taking Boot Camp LIVE.   Across two days well be bringing you inspirational speakers, brilliant learning and some Marketing Academy magic. You can check out the full programme of speakers and get your free tickets here   Upcoming Free Merlin Lectures 21^st August 2014 – Brand Learning. Stephen Ingram (Brand Learning’s Digital Development Director) and Emma Jenkins (Brand Learning Consultant and Ex CMO of Giff Gaff) will be talking Digital and Marketing Excellence 25^th September  2014 – Our very own Founder Sherilyn Shackell hosts ‘Who’s Life is it Anyway?’ and will be revealing the secrets to managing your future career If you’d like to be kept up to date with upcoming events then please email and ask to be included on the distribution list to michaela@marketinghalloflegends.co.uk   The ‘Inspire’ Conference raises money for Merlins Apprentice Fund We are so proud that our inaugural ‘Inspire’ conference on Why Marketing and Marketers Matter raised enough money to fund a young person for a place on the Merlins Apprentice Programme The conference, held at Virgin’s Roof Top Gardens, featured speakers including Andy Duncan – CEO of Camelot, Katie Vanneck-Smith – CMO of News UK, Rory Sutherland – Vice-Chairman of Ogilvy & Mather, Russ Lidstone – CEO of Havas Worldwide London, Phil Rumbol, Founder of 101 and many more. We’d like to thank the amazing team of volunteers from Sainsburys, Ogilvy One, Virgin & News UK for making it happen. Special thanks goes to Academy Alumni Sarah Ellis who was the brains behind the entire event.   Congratulations to Marketing Academy Family Members; Andy Duncan (Mentor) – Promoted to CEO of Camelot Peter Markey (Fellow) – Appointed to CMO of Post Office Christian Woolfenden (Fellow) – Appointed Non-Exec Director of STV Jeff Dodds (Fellow) – Appointed CEO of Tele2 Mark Choueke (Board Member) – Appointed  Global Communications Director of Qubit Carrie Osman (Alumni) – Founding Cruxy&Co Danielle Moss (Alumni) – Founding Najis Healthy Takeaway At The Marketing Society Awards for Excellence on 5^th June the much sought-after Young Marketer of the Year award went to our 2011 Alumni Emanuel Gavert, global platform manager, chocolate, Mondelez International. Our Alumni have also been busy producing the next generation of marketing leaders and we’d like to congratulate Lisa Goodyear, Sophie Wheater and Selina Sykes on their new arrivals. If their Mum’s are anything to go by these babies will have very bright futures!