Nominations for The UK 2023 Scholarship Program are now open  – NOMINATE NOW

AGENDA – Inspire London: The Changing Nature of Leadership


 The Changing Nature of Leadership

 14th April 2016 – Google Town Hall

 08:30 Registration and breakfast

09:00 Welcome: Sarah Ellis, Founder of Inspire London


How to Run a Marxist Business in a Capitalist World: Simon Biltcliffe, Founder and Chief Executive of Webmart

It’s time to rip up the leadership books…: Sherilyn Shackell, Founder of The Marketing Academy

Why Almost Everything You’ve Been Told About Leadership is Almost Certainly Wrong: Shilen Patel, Founder of Independents United and CEO Distill Venture

Why Would Anyone Want To Follow You?: Debbie Klein, CEO of Engine Europe & Asia

11:00 BREAK

11:30 Is Leadership Really Changing? 1.0: Panel chaired by Suki Thompson, Founder at Oystercatchers, with Ann Pickering, HR Director of O2 and Chris Duncan, Chief Customer Officer of News UK, Michele McGrath, Group Managing Director at Brand Learning

12:00 Don’t Get Hung Up On One Dream Of What You Could Do: David McQueen, Business Mentor and Executive Coach

12:45 LUNCH

13:45 So You Really Want to Lead – The Case for Change: Tim Lefroy, CEO of The Advertising Association

14:15 Unruly By Name, Unruly By Nature?: Sarah Wood, Co-Founder and Co-CEO of Unruly

14:45 Is Leadership Really Changing? 2.0: Panel chaired by Sarah Ellis, with Harriot Pleydell-Bouverie, Chief Whisk and Founder of Mallow & Marsh, Daianna Karaian, Founder and Chief Executive of This is Thoughtful, George Neel, Smirnoff Marketing Manager Europe at Diageo, Rajeeb Dey CEO of, Daniel Murray, Founder of Grabble, and Simon McEvoy, Founder & Head of Strategy at threepointzero

15:15 BREAK

15:45 How to Lead Brilliantly in a Changing World – A Practical Guide: Kevin House, Change Specialist at The Art of Being Brilliant

16:15 When Bearded Developers from Shoreditch met a 147 Year Old Retailer: Jon Rudoe, Digital & Technology Director at Sainsbury’s

16:45 Close and Goodie Bags: Sarah Ellis


We are very excited to announce the opportunity to win mentoring sessions again at our Inspire London event. We have a fantastic line up of over twenty-five senior leaders, entrepreneurs and academics with experience across a broad range of industries, who are all offering to share their knowledge and experience, including:

Adam Johnson, Marketing Director, Global Radio

Carol Welch , Group Brand Marketing, Digital & Innovation Director, Whitbread

Chris Laidlaw, Head of Smirnoff Europe, Diageo

Chris Stagg, General Manager Africa Innovation, Diageo

Debbie Klein, CEO Engine Europe and Asia

Emma Harris, Founder of Glow London

Helen Tupper, Head of Marketing, Virgin Red

James Tipple, Managing Director, Virgin Red

Jennifer Elworthy, Marketing and Communications Director, Freesat

John Harber, Managing Director UK & Ireland, Lenovo

John Watton, EMEA Marketing Director, Adobe

Kate Huang, Marketing Director, Business of Fashion

Lindsay Pattison, CEO, Maxus

Mark Newton, CMO of Gousto

Michele McGrath, Chief Executive, Brand Learning

Phil Rumbol , Founder 101

Rachel Eyre, Head of Planning & Propositions, Sainsbury’s

Richard Costa-d’Sa , CEO Deep Focus London

Sally Cowdry,  Consumer and Retail Director, Camelot

Sherilyn Shackell, Founder / CEO of The Marketing Academy UK & Australia

Shuvo Saha, Director of Google Digital Academy

Simon Jones, Managing Director Premier Inn

Simon Peck, MD, Engine

Stevie Spring, Chairman of Children in Need

Suki Thompson, Founder, Oystercatchers

During the event there will also be the opportunity to win mentoring sessions in a raffle which will be available to purchase on the day. Raffle ticket price is £5.00, and all donations will go the Marketing Academy Apprenticeship programme.






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The Scholarship – a 9 month, free, part time program for 30 of the UK’s fastest rising stars in Marketing, Advertising, Media and Communications.

The Fellowship – Equips CMOs and Marketing Directors with the tools, knowledge and insight to make the move onto Boards and into General Management / MD / CEO roles.

12 month full paid Marketing Apprenticeship for young adults who because of challenging backgrounds, lack qualifications or poor life choices are normally overlooked for this kind of work experience