Applications Open for The 2019 Marketing Academy CMO Fellowship Programme

The Marketing Academy gathered their Mentors, Fellows, Coaches, Partners and Alumni at citizenM for their annual Chairman’s Drinks event, sharing exciting updates and plans for 2019, including announcing the new search for exceptional marketing & commercial leaders to join the sixth Marketing Academy Fellowship Programme.

Applications are now open for the 2019 Fellowship, a 9-month mentoring, coaching and learning programme, geared to developing today’s Chief Marketing Officers into tomorrow’s CEOs.  The programme is free of charge for Fellows, though it is highly selective and requires a time commitment of around 12 days between January and September 2019.

Developed in partnership with McKinsey & Company and sponsored by Microsoft and Facebook, The Fellowship is designed to provide CMOs with access to board-level thinking and development in all elements of Leadership & Board stewardship, this programme ensures that marketing & commercial leaders accelerate their knowledge and experience to take on a future CEO or board role.

The programme is run by non profit organisation The Marketing Academy, and Fellowship places will be awarded to a maximum of 20 CMO’s and high achieving marketing leaders who will benefit from a comprehensive knowledge curriculum developed and delivered by McKinsey & Company partners and functional experts. Delivered during three Residential events the programme includes masterclasses covering the full CEO, leadership and board stewardship spectrum, immersive CMO to CEO leadership journey programme led by global CMO leadership expert Thomas Barta, full day of media training provided by Freuds Communications, executive coaching with individual one-to-one sessions from a professional executive coach provided by Wisdom 8, mentoring sessions with high profile board Directors and peer-to-peer learning with an exclusive peer group.

There are 86 Alumni of this elite programme including: Craig Inglis, Customer Director at John Lewis Plc; Keith Moor, CMO of Santander; Mark Evans Group Marketing Director of Direct Line Group; Steven Overman, Global CMO of Kodak; Lisa Gilbert CMO of IBM Japan, Michael Inpong Global CMO of Muller Dairy, Anna Hill CMO of The Walt Disney Company.
Fellow Suzi Watford, EVP & CMO of The Wall Street Journal says “The Marketing Fellowship is both practical and inspirational.  The combination of mentors, speakers, coaches and Fellows is first class. It pushes you to want to be better as a leader and do better for yourself and your business.”

An alumni of the programme Jeff Dodds, Managing Director Consumer & Mobile at Virgin Media says, “The Fellowship provides a unique mix of theory, practice and coaching.  The educational content is second to none, and having the opportunity to talk in confidence to very senior and experienced business leaders was also invaluable. There’s no doubt that the Fellowship helped prepare me for the CEO role of a high-growth business.”
The 2019 Marketing Academy Fellowship commences in January 2019.  Individuals can apply directly via the website application portal here. The deadline for applications is 21st October 2018.

To find out more or to apply for a place on the programme please click here.


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The Scholarship – a 9 month, free, part time program for 30 of the UK’s fastest rising stars in Marketing, Advertising, Media and Communications.

The Fellowship – Equips CMOs and Marketing Directors with the tools, knowledge and insight to make the move onto Boards and into General Management / MD / CEO roles.

12 month full paid Marketing Apprenticeship for young adults who because of challenging backgrounds, lack qualifications or poor life choices are normally overlooked for this kind of work experience