British Airways is partnering with the not-for-profit organisation The Marketing Academy and their recently launched Fellowship Programme to help the future careers of CMO’s and Marketing Directors take off!
The Marketing Academy Fellowship Programme brings together an elite group of Board level mentors, functional experts and world class companies to share their knowledge and insight with the emerging generation of CEOs. British Airways joins sponsors ISBA as headline partners for the 12 month, part time mentoring, development and learning programme which has been developed in partnership with McKinsey & Company.
The Marketing Academy’s Founder, Sherilyn Shackell said: “The power of the marketing skill set is often over looked and under utilised in board rooms. It is our aim is to work with marketers at the highest levels to help them bridge the knowledge gap needed to take them onto Boards and into CEO roles. We are beyond delighted that British Airways is supporting the Fellowship Programme.”
Frank van der Post, MD, Brands and Customer Experience from British Airways said: We are really pleased to be sponsoring the Marketing Academy’s Fellowship programme. Building great brands is dependent on outstanding vision and leadership, the Academy supports this philosophy through a first class programme, that will build strong business capability to support the talent pipeline for future leaders at this level.
This unique programme commences in October 2013 and will see 15 ‘Fellows’ receive exclusive access to personal board-level guidance from an elite group of current Chairmen, NEDs, CEOs, CFOs as well as intense Board master classes covering all elements of Board stewardship such as corporate finance, corporate governance, organisational design, leading high performance boards and more. The programme kicks off with an all expenses paid 3 day ‘Residential’ in Austria with flights courtesy of British Airways.
To find out more about The Marketing Academy Fellowship Programme please visit www.themarketingacademy.org.uk and click on the Fellowship page.
