The Marketing Academy are pleased to announce eatbigfish as their Challenger Strategy Faculty Partner for their 2013 scholarship programme.
The Marketing Academy Scholarship provides a unique forum for industry leaders, marketing gurus, academics, entrepreneurs and marketing practitioners to inspire, develop and coach an entire generation of future business leaders.
eatbigfish are a consultancy whose unique focus is on Challenger Brand behaviour and thinking. They work with clients on a daily basis to strengthen the core of what they stand for in order to increase the effectiveness and reach of their brand. As the Challenger Strategy Faculty Partner eatbigfish will work with our Scholars to understand the strategic principles and qualities that underpin great Challenger thinking, and explore how it can be applied to their own businesses and brands.
Hugh Derrick, Partner at eatbigfish noted: ‘We have been creating the Challenger Project at eatbigfish for nearly 15 years and it has always been a two way street in which we have studied and been inspired by Challengers, and in turn have been able to pass on those insights to others. The opportunity to work with the scholars on the Marketing Academy programme is a real privilege and ensures that we can hopefully equip a new generation of marketers to act and think like Challengers, while learning much from them in the process.’
Sherilyn Shackell, CEO of the Marketing Hall of Legends (UK) and Founder of The Marketing Academy commented: “Working with eatbigfish will give our Scholars the opportunity to think about their brands in a fresh and strategic way. Their understanding of the brand development cycle, innovation and positioning is second to none and we’re thrilled they’re joining The Marketing Academy”.
eatbigfish joins The Marketing Academy’s seven other Faculty Partners, who provide expert channels to knowledge and are run by companies considered as experts in their field. The organisations leading these Faculties will be delivering group development initiatives for The Marketing Academy Scholars throughout the year. Organisations leading these faculties include Google, jkr, PHD, The Good Relations Group, Millward Brown and Brand Learning,
Key corporate sponsors of the Marketing Academy Scholarship 2013 include British Gas, Mondelez, Nokia, Marketing Week, Microsoft and O2.
