Alex is currently Chair for Watch Me Think and an NED for two companies, an angel investor with a group called ClearlySo – and a consultant for various venture capital/private equity funds – helping their companies with growth and efficiency projects. At the time of the Marketing Academy Fellowship in 2013, Alex was the Chief Operating Officer of BrainJuicer – an AIM-listed market research company.
Alex has had a number of client side marketing roles, as the CMO of TomTom, the Marketing Director of the Royal Mail and Vice President Global Brand at Orange. He has also worked on the agency side, at BrainJuicer for 7 years, at Interbrand (initially running its Brand Valuation practice and then as joint MD) and as a Planning Director at Saatchi & Saatchi. Alex is a fellow of the Marketing Society, was their Chairman for 2 years and a board member for 8. He has been a council member at ISBA, on the Technology Advisory Board for funds like Sofinnova – and has invested in a number of small businesses doing things as diverse as making juice, making ice and printing signs. Over the course of his career he has been responsible for a revenue target of £7bn and teams as large as 1500 people – and for teams as small as him and in businesses with less than 20 people and £1m turnover.
Moving abroad when he was only 6 weeks old, Alex has travelled extensively, living in 10 countries, working in more than 40 and visiting over 120.