Alex joined BrainJuicer as COO at the end of 2009, having been an early investor in the company and also having been a member of its Advisory Board. Before joining BrainJuicer he was working as an independent consultant for companies like ITV, BT and various venture capital/private equity investors. Alex has had a number of client side marketing roles, as the CMO of TomTom, as the Marketing Director of the Royal Mail and as the Vice President Global Brand at Orange. He has also worked on the agency side, at BrainJuicer for the last 4 years, at Interbrand – initially running its Brand Valuation practice and then as joint MD, and as a planning director at Saatchi & Saatchi. Alex is a Fellow of the Marketing Society, was their Chairman for 2 years and a board member for 8. He has been a council member at ISBA, was on the Technology Advisory Board of Sofinnova, and has invested in a number of small businesses doing things as diverse as making ice and printing signs. Over the course of his career so far he has been responsible for teams as large as 1500 people and for a revenue target of £7bn – and for teams as small as just him and in a business with less than 20 people and £1m turnover. Moving abroad when he was only 6 weeks old, Alex has travelled extensively, lived in 10 countries, worked in more than 40 and visited almost 120.
Outside work his main interests are rugby, golf and acting as a figure of fun to his wife and 4 children.