Alex previously was based in London and Nottingham, UK, and was the VP of Healthcare, Retail Brands and Own Products for Walgreens Boots Alliance (WBA), the world’s largest global pharmacy, health and wellbeing enterprise. In his role, he manages a multifunctional organisation that delivers a wide range of products and services, across 12 markets, from concept and product innovation across to in-market launch and support, including communication above and below the line. This includes brands like Soltan, one of the first and biggest sun care brands in the UK, as well as health, beauty and personal care products that are branded under Boots, or other brand and retailer brand names. Alex is also leading the core global marketing capability training for WBA, as well as the strategy and framework for retail brand development across geographies. Before this role, Alex managed the healthcare/OTC business for Alliance Boots, that merged eventually with Walgreens, running both the innovation as well as the commercial side of the business.
Alex started his marketing career in P&G, where he did a variety of brand management roles from running Ariel for Europe based in Geneva, to working at P&Gs internal consultancy and new business creation that is based in Cincinnati, and other roles in Geneva and London across P&Gs homecare portfolio.