As Chief Marketing Officer for The Walt Disney Company UK and Ireland, Anna is responsible for the Company’s overall marketing strategy with particular focus on integrated marketing opportunities across Disney’s various businesses areas. Anna is also head of DMSP, overseeing all of Disney UK & Ireland’s advertising sales and promotions activities, which offer unique opportunities for collaboration with clients.
In addition, Anna oversees the franchise management organisation in the UK & Ireland, which is dedicated to building and managing business plans for key franchises and properties. This team operates franchises as single P&L entities and works with the Company to set financial objectives, determine key profit drivers, marketing plans, content plans and sales strategies for these content streams.
Anna was previously General Manager, Disney Channels UK & Ireland, managing this powerful platform to drive familiarity and awareness of Disney’s characters and stories, entertaining millions of children and their families every day. She has been with the Company since 2000 in a variety of marketing roles.
Before joining Disney, Anna spent five years as an account director at Joshua, a London-based advertising agency. She has also held various positions in sales & promotion and publishing.
Anna graduated from De Montfort University, with a degree in Marketing. She lives in Berkshire with her husband and two children.