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Anthony Ainsworth, COO Industrial & Commercial Energy Sales – E.ON Business to Business

Anthony is CEO of E.ON’s Business Solutions division which serves business customers with integrated Energy Generation, Digital Energy Management and Energy Flexibility Solutions. The core purpose of the division is to enable businesses to achieve their profitability, sustainability and energy compliance goals. Anthony also has the executive responsibility for the E.ON Vision and Values and works with the Group CEO on developing the E.ON Culture.

Prior to this, Anthony was E.ON’s Global Chief Marketing Officer with responsibility for Brand, Customer Communications, Customer Insights and Customer Experience. He was the executive sponsor of E.ON’s Global NPS and iNPS programmes and continues to champion immersive experiences and co-creation with customers. Anthony also took on the role of interim Chief Digital Officer as E.ON set up its global digital transformation programme.

Before taking the lead marketing role, Anthony was E.ON UK’s B2B Managing Director responsible for the profit streams from £3.5bn of B2B revenues in both SME and Corporates markets; Anthony was also UK Marketing Director responsible for the delivery of UK-wide Marketing, Digital, Customer Insight & Experience programmes.

Anthony joined E.ON in February 2012 and previously worked at Avis where he was UK Commercial Director. He has also held senior roles with Santander, Lloyds TSB, Universal Studios and the Rank Group.

Anthony qualified as an accountant in London and has worked and lived in the Bahamas and New Jersey and held board roles in Japan, Hong Kong and China. He has an MBA at Cranfield School of Management where he specialised in Entrepreneurship and Business Growth.