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Arnd Pickhardt, Founding Partner – ELP Berlin Trends GMBH

Arnd previously held the position of Advertising and Marketing Director for Lidl Germany, working on how the brand is perceived in Germany.

Prior to this Arnd was based in the UK from May 2009 until October 2015. Starting as a National Senior Audit Manager for Lidl UK, he joined the field of Marketing in 2011 where he was promoted to Head of Advertising. Following the tremendous success of the award winning #LidlSurprise campaign he was promoted to become Lidl UK’s first Advertising and Marketing Director.

In 2015, he was voted Marketers` Marketer of the Year, followed by Visionary Marketer of the Year in 2016
Arnd started his Career with Lidl in Sales & Operations as District Manager at Lidl Germany. Being a true Lidler, he is passionate about building Lidl as brand offering the best quality for the lowest possible price, always keeping the customer«s perspective in mind.

In his free time he enjoys traveling and mountain hiking.