Arnd Pickhardt, General Manager of International Business – Tchibo GmbH

After 12 years Arnd left Lidl 2018 as CMO for Germany and started building his own premium Tequila brand “InCorrupto” which is supposed to go onto the european market in 2020.

Besides other startup projects like the multichannel “Freiraum” concept (Retail as a service) in Berlin he started his new position in 2019 as General Manager of international Business for Tchibo GmbH.

Tchibo is Europes biggest Coffee Roaster and one of Germany’s biggest FMCG & NF Retailers. Arnd is responsible for all international Business outside the home Markets.