Arthur Hoeld is SVP Brand Strategy and Business Development for brand adidas in Herzogenaurach, Germany. Arthur reports into and works closely with Eric Liedtke, Executive Board Member for Global Brands, to drive the brand strategy and ensure its effective execution. He plays a critical role in driving the business and realizing operating budgets, profitability and growth objectives.
In 2016 Arthur became General Manager of the entire Business Unit Group Originals & Core. Under Arthur’s leadership, Originals grew to a highly profitable multi-billion Euro business, significantly influencing our brand’s NPS and positioned Originals the pioneering sub-brand of our industry. In 2104 that Arthur became General Manager of Originals, the sportswear business of the adidas brand and was promoted to SVP Originals in 2011.
Arthur started his career with adidas in 1998, in Advertising and International Marketing. Since then he was heading up different departments, amongst others, the Global Marketing Communication Department, Brand Marketing EMEA and the Sport Style Division. Prior to his career at adidas, Arthur worked at an Advertising agency in London looking after numerous international accounts.
In 1996 Arthur graduated in Advertising and Marketing Management at the Business School in Pforzheim, Germany and at the Copenhagen Business School in Denmark.
Arthur is married with 3 kids, a passionate sportsman and enjoys playing the trumpet.