Dan works for HM Government and promotes the U.K. to the world. Working with private sector partners and various government departments he aims to grow trade, tourism and education.
He leads the government’s largest marketing campaign, operating in 144 countries worldwide.
Prior to working for HM Government, Dan was Consumer Marketing Director at BT, where he was accountable for the sales and churn performance of the BT brand in the UK, a £5bn revenue business. In this role he successfully drove 13 consecutive quarters of revenue growth. He lead the UK’s second largest advertising budget and the CRM function.
Dan is a former Council Member at ISBA and sat on the advisory council for Ad Week Europe. Outside of work Dan is run ragged by 3 kids and has distant dreams of winning a competitive cycle race.