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Guillaume Boutin, Chief Consumer Market Officer – Proximus

Accomplished, result-driven finance & marketing executive with 15 years of experience in Internet, Telecom and Media industries within start-up (InStranet) and multi-billion dollar organization (SFR Group) and Canal Plus Group (part of Vivendi Group).

Guillaume joined Canal Plus Group – the leading Pay-TV provider with 6 Million customers in France – as Chief Marketing Officer in March 2015.

From 2003 to 2015, Guillaume held several executive roles at SFR Group, the leading integrated attacker in Europe with 18 Million Fixed & Mobile customers. Guilaume joined SFR as Special Adviser to the CEO in 2003. He was appointed as CFO of SFR Group in 2008 where he led SFR Group finance and M&A operations. He then became Chief Marketing officer in 2012 and led the business strategy and oversaw the commercial margin of the Consumer Unit of SFR.

Guillaume began his career in 1999 at Roland Berger & Partners, a management consulting firm. He then helped launch a start-up company (Instranet) that he joined as first employee and led marketing operations in France and in the USA. Instranet would later be sold to Salsforce.com.

Guillaume is graduate from HEC Paris (99) and holds a Corporate MBA from Insead.

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