Helen Warren-Piper, General Manager – Mars Petcare UK

Helen Warren-Piper is currently GM for Mars Petcare UK joining in April 2018. Previously she joined Premier Foods Plc as Business Unit Director, Savoury in Oct 2012. Since joining, she has focused on leading brand growth and innovation across well-known British brands such as Bisto, Oxo, Batchelors, Homepride, Sharwoods and Loyd Grossman. In September 2014 Helen became Marketing & R&D Director for the Grocery Division, taking on Desserts and Home Baking including Ambrosia, Birds, McDougalls, Angel Delight and Paul Hollywood Baking.

Prior to Premier Foods, Helen worked at United Biscuits from 2006-2012, where she held the positions of Marketing Director, Bagged Snacks leading favourite brands such as McCoys, Hula Hoops and KP; and Group Business Transformation Director, where she lead a number of major Capex and HR projects.

Prior to UB, Helen worked in Procter & Gamble UK for 14 years, joining in P&G Sales as a Graduate in 1992. She held a number of line sales and marketing strategy and planning roles, rising to Account Director Tesco for P&G Laundry, Cleaning & Paper. In 1999, Helen moved into P&G Marketing, where she ran the Pampers brand for the UK, over-seeing a significant increase in Pampers brand share. Following this, she moved into the Pet Food Global Business unit, rising to Marketing Director, P&G Pet food UK.