Julian joined Carphone Warehouse in 2010 and is Customer and Marketing Director, sitting on the Carphone Warehouse UK Executive Board. Most recently, Julian was responsible for driving the extensive repositioning of the Carphone Warehouse brand. The external expression of the new brand promise, We Compare You Save, was underpinned with an extensive internal programme to reinvigorate Carphone’s customer focus, under the banner of Each and Every Customer Counts.
The programme also launched Carphone Warehouse’s new Pin Point customer experience tool, a £10m investment into providing a streamlined digital service in stores, to help each customer find the best deal to suit their individual needs. Prior to joining Carphone Warehouse, Julian spent four years as Global Marketing Director at Alfred Dunhill. In this role, he oversaw the successful relaunch of the brand, including the development of 70 new stores internationally and the creation of The Homes of Alfred Dunhill in Shanghai, Tokyo, Hong Kong & London, a new vision for male luxury retailing incorporating the ultimate in products & services and in London, a private members club, Alfred’s. A law graduate from Bristol University, Julian began his career as a trainee at Saatchi & Saatchi. Following seven years at the company, he opened his own restaurant, before taking a role as Senior Operations Manager at the Football Association. From the FA Julian moved to Orange where, as Head of Entertainment and Digital Marketing, he oversaw the creation of a new division focused on exploiting content rights and developing strategic partnerships with the Sports, Film & Music industries, overseeing the development of Orange Wednesdays.