Katie McAlister, CMO – TUI UK & Ireland

Katie was first appointed as the Chief Marketing Officer and Board member for TUI UK & Ireland in June 2018. In this role, Katie runs Sales and Marketing and she is responsible for the full customer strategy across the UK business. She looks after the core marketing disciplines including brand strategy, advertising, CRM, customer insights and PR for TUI, First Choice and Marella Cruises, as well as all the sales and customer contact channels – eCommerce, Retail and contact centres.

In Katie’s prior, global role as Digital Director for TUI Group she was responsible for the Group Digital Marketing function and led the product and commercial teams for the TUI App, to provide a mobile experience to customers of all nationalities who travel with TUI. Katie has also driven best practice for all of TUI Group’s advertising channels which has included the implementation of a new customer platform, which in turn has helped TUI to better understand its customers.

Katie started her career with TUI in 1999 in the Commercial area of TUI UK & Ireland with roles in trading, product and destination service ahead of moving into digital and marketing roles.

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