Lisa Gilbert, CMO Japan – IBM

As the CMO Japan of IBM and the steward of IBM’s brand, I am responsible for leading a multidisciplinary team covering, market intelligence, brand strategy, internal, external & crisis communications, go to market strategy and execution; campaign management, digital & events and corporate social responsibility.

Prior to this role, I built IBM’s global Campaign Management practice focusing specifically on client-centric Campaign Planning. Through the use of technology, data and analytics, we built the capability to understand, predict buyer behavior, and monitor performance as the team builds out a bespoke Campaign Management platform called IBM Marketer’s Workspace.

I have also served as Vice President of Marketing responsible for IBM’s Growth Markets based in Shanghai, China. I had the honor to lead a team of professionals managing marketing from strategy through to execution for all of IBM’s Enterprise and SMB clients. I also ran marketing for IBM’s Geo Expansion initiative where the company opened over 140 new sales offices across 40 countries in less than 12 months.

It’s been my honor to work at IBM for twenty years and have held multiple marketing & communications roles with increasing responsibility in North America, Europe, Asia, Latin America, Central Europe, Middle East and Africa. Before joining IBM, I held marketing and communications positions at companies including Hewlett-Packard Company and Compaq Computer Corporation.

Most recently I’ve become a partner at HALL winery in Napa Valley, California. Raised in Tokyo Japan, I love to travel and has the ability to read a menu and ‘get around town’ in French, Spanish, Italian and Japanese. I hold a Communications and Japanese language degree from the University of California at Santa Barbara and have a passion for oenology and adventure travel.