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Lysa Hardy, CMO – Hotel Chocolat

Lysa joined Joules as Chief Customer Officer in Septemeber 2016. Previously Lysa previously held the role of chief operating officer at Holland & Barrett, where she was responsible for ecommerce, marketing, CRM and PR.

Prior to this she was interim Chief Marketing Officer at the RAC where she built a new marketing team to bring the brand back to life, following the purchase of the business by The Carlyle Group from Aviva. Lysa spent 12 years in telecoms, working initially for Orange leading their prepay marketing, where they were market leaders, and then moved onto to T-Mobile. Initially Lysa led delivery of innovative data propositions to customers (the first full internet mobile experience), before moving to a role leading brand & communications. During this time she delivered the well-known T-Mobile flashmob TV ad ‘Liverpool Street Dance’, before progressing into the position of Marketing Director. After T-Mobile entered into a 50:50 JV with Orange to become Everything Everywhere, Lysa took on the role of VP T-Mobile Marketing, where she lead the consumer business and worked on the integration of the two businesses and brands, whilst dramatically improving the performance of the T-mobile business by focussing on customer loyalty. In her early career Lysa held a number of sales & marketing roles, both in the UK and the US.