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Martin George, Customer Director at Waitrose & Partners Ltd

Martin joined Waitrose in May 2017 as Customer Director.

Having started his career in Marketing at Cadbury after graduating from Loughborough University, Martin spent 19 years at British Airways in a number of roles spanning the key commercial and general management functions before becoming Commercial Director and a member of the Board.

Martin was subsequently Group Development Director at Bupa responsible for a range of areas including marketing, communications, CSR and the Cromwell Hospital. He then joined the leadership team as Commercial Director at the Post Office who were tasked with creating a commercially viable business, before joining Waitrose in his current role.

Martin has also been a member of leadership teams who have set up a number of businesses in the hospitality, media and healthcare sectors. He has also been a Non-executive Director in the food, hobby, sport and travel sectors. Martin also chaired Global Radio’s charity, now Make Some Noise, for 10 years.