Robbert has joined Aegon, a Netherlands based financial services company active in 26 countries, in the beginning of 2013 as Chief Digital Officer, helping to ensure Aegon can successfully serve all its stakeholders in the future. Due to the digitisation Aegon needs to look at its brand, propositions, processes, infrastructure, business models, culture and capabilities in a structured way. Next to this role as of 2014 he also holds the role of CMO for the Netherlands and as of 2015 COO for the Non-Life Business in the Netherlands.
Before joining Aegon he has worked for KPN, the Dutch Telecom incumbent, in various commercial roles in the Netherlands, lastly as Managing Director for the Mobile Consumer Business. In this period he was able to successfully transform parts of the company, e.g. it’s way-of-working (from opinion based to fact based), distribution (indirect to direct) and customer servicing (transaction focussed to relation based) but also feel the enormous impact of the swift change of business model in the mobile industry (voice to data).
After graduating at the Technical University of Eindhoven (Industrial Engineering and Management Science) in 1996 he started his career at KLM Royal Dutch Airlines.
Robbert is married to Ruth and a proud father of Floris and twins Feline and Rozemarijn.