Silvia is the Ethicon Franchise Vice President, responsible for deployment of marketing strategies connected to many different medical devices into the General Surgery market for Europe, Middle East and Africa, managing a business of 2.1 Bill$ sales. She is member of Ethicon Franchise Global Management Board and the MD EMEA.
She started her career in J&J in 1995 in Finance, covering roles up to the position of Finance Director.
In 2002 moved to the position of Operations Director, responsible for Tender Office, Customer Service and Supply Chain & Warehouses for the Italian Franchises.
In 2006 she was appointed Strategic Affairs Director, contributing to the setup of EMEA strategy for non-clinical stakeholders, responsible for Strategic & Business Planning, Marketing Intelligence, Health Economics and Healthcare Solutions in Italy.
In 2009 Silvia was promoted Business Unit Director in the arthroscopic market for the Mediterranean Cluster and in 2012 assumed the role of Business Unit Lead, for the Energy MEDIT business.
In 2013 she was appointed General Surgery Public Business Leader for One Ethicon, responsible for more than 250 MM$ business.
In 2014 she took the role of EMEA Marketing Director for the Hemostats business and one year later was appointed in the current role.
Over the years Silvia has a great track record of delivering results and passion for developing people. In 2014 she was recognized by the Healthcare Businesswomen’s Association (HBA) and Johnson & Johnson as ‘Rising Star’.