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Simon Michaelides, Chief Transformation Officer – UKTV & BBC Studios UK

Simon is Chief Transformation Officer at UKTV & BBC Studios UK. Appointed in June 2019 following the acquisition of UKTV by BBC Studios, Simon is responsible for leading the integration of the two businesses and the development of growth plans & new business initiatives for the group.

UKTV is one of the UK’s leading multi-channel television broadcasters, with a portfolio of brands including Gold, W, Dave, and Drama – the UK’s largest non-public service channel. BBC Studios is a commercial subsidiary of the BBC and is the UK’s most-awarded production company, and an international distributor of content & branded services.

Prior to taking on his current role, Simon served as UKTV’s Chief Commercial Officer for 3 years, overseeing the company’s third party business relationships and commercial activity; including programme financing and distribution, sponsorship and advertising, UKTV’s video on demand (VOD) services, and “UKTV Ventures” – a multi-million pound innovation fund used to invest in high-growth potential businesses.

Simon joined UKTV’s Executive Board as Marketing Director in January 2012, from Kantar Consulting where he worked internationally with blue-chip organisations including Coke, Kraft, Starbucks and Bacardi-Martini. A marketer by background, Simon previously spent a combined 13 years in marketing & innovation roles at Procter & Gamble and PepsiCo; managing leading brands such as Walkers Crisps, Tropicana, Flash and Fairy Liquid, as well as entrepreneurial ventures such as Naked Smoothies.

Simon is a Non-Executive Director for Murphy Cobb & Associates – a marketing communications, production consultancy, and a Trustee of Brooklands Museum – The birthplace of British motorsport & aviation.

Simon lives in Surrey with his wife, two children and the family dog. He is an NFL fan, a keen gym-goer, and the harbourer of conflicting passions for cars, motorcycles & motorsport, and environmental issues!