Toni previously joined DFS in 2016 is responsible for their customer proposition, including responsibility for marketing, insight, buying, manufacturing and merchandising.
Prior to joining DFS, Toni was at Whitbread plc, where she was Global Brand & Digital Director for Costa Coffee. in addition to her broad marketing expertise, Toni also has extensive experience of category management, retail operations and innovation gained through senior roles at Jordans Ryvita, P&G, Britvic and Sainsbury.
Toni has a BA (Hons) in Retail Management from Manchester Metropolitan University and Diplomas in Digital Marketing from the Chartered Institute of Marketing and in Business Administration from the University of Nottingham.
