With a career spanning sales and marketing leadership roles in global blue chip tech firms, Zarina is our CMO, leading our global marketing operation.
Prior to joining Syniti, formerly BackOffice Associates, Zarina was Head of Marketing, Asia Pacific and Japan at SAP. Prior to that, she held a celebrated career at IBM, finishing her time there as VP Marketing at IBM Growth Markets and Power Systems.
With oversight on all things business and marketing, Zarina is helping further refine Syniti’s brand and go-to-market. A Marketing Academy CMO Fellow, Zarina is an advocate of purpose-driven businesses and a champion for diversity and inclusion. She serves on the Board of the BD Foundation, a non-profit organization for inclusion empowerment, and is a frequent industry speaker on marketing, business, and inclusion topics.
On the personal front, Zarina describes herself as a proud daughter, mother, and sister. When not busy travelling or mentoring, she can be found pursuing her other true love: Ikebana (that’s Japanese flower arrangement for the uninitiated). In between all of this, there’s also the small matter of writing her magnum opus: #DareToGrow. It’s a busy life.