Annabel is CMO of DirectAsia and Hiscox Global Brand Director. In these roles Annabel is responsible for driving the effectiveness of marketing across the Hiscox Group and DirectAsia, specifically in key markets of UK, US, France, Germany, Thailand Singapore. Her key deliverables are; running and sustaining the ‘Hiscox Marketing Excellence’ programme, owning the Hiscox & DirectAsia brand architectures and ensuring its local activation, and providing technical support, guidance and best practice to all markets.
Annabel joined Hiscox in January 2009, as Head of Marketing and prior to her current Global role was UK Marketing Director, and sitting on the UK Leadership Team
Previous to her time at Hiscox, Annabel was at Coca-Cola for nine years working across a number of brands including; MyCoke, Schweppes, Powerade and Oasis, and on both GB and European projects. She led projects including the launch of the UK loyalty programme, consumer activation of Beijing Olympics, and a pan European promotion with i-Tunes.
Annabel holds a chemistry degree from the University of Bristol and is a Fellow of The Marketing Society, member of the Financial Services Forum, and a Tech London Advocate.