Hugh Derrick, Partner of eatbigfish

Hugh joined eatbigfish in January 2001 and along with Adam Morgan, founder of eatbigfish, leads our Challenger practise in the London office.

His career has mainly been in marketing and advertising – although forays into the word of skiing, commodity broking, and tennis instruction have made it interesting along the way. ‘Schooled’ at Unilever, he moved to the world of advertising for a career that took him from London (JWT and WCRS) to San Francisco (Goodby Silverstein) and back again (AMV-BBDO and Wieden and Kennedy).

He has worked on many iconic campaigns which include the famous Guinness ‘Surfer’ commercial and the much loved (and parodied) ‘Got milk? campaign. There are few categories that he hasn’t worked in and the diversity of recent clients include a dairy in Saudi Arabia, a performance sportswear brand from Australia, a global analgesic, a beer made from Canada, and a university from Essex. The call from an Austrian ski brand is surely only days away…

Hugh is the driving force behind eatbigfish’s innovation in the area of digital tools – workshops in a box, virtual services, and licensing opportunities.