Keith Moor is Santander UK’s Chief Marketing Officer managing a division that supports the whole bank in the UK. He and his team are responsible for all the marketing, communication, brand strategy, sponsorship and CSR across the full UK business, including Retail, SME and Corporate Marketing.
Keith joined Santander (then Abbey National) in 1995 and during his time in the business he has integrated the Abbey, Alliance & Leicester and Bradford & Bingley brands, introduced the Santander brand to the UK, delivered highly successful partnerships with McLaren, Rory McIlroy and Jessica Ennis, helped bring to market the 123 Current Account and 123 Credit Card and was part of the team that defined the strategy for Santander becoming a purpose led business built around the values of Simple, Personal, Fair; now being rolled out across the Santander Group Worldwide. In November 2013 he became the first Chief Marketing Officer in Santander UK and in 2015 delivered the deal to bring the Santander Cycles to the streets of London and Milton Keynes.
Keith is a Board Member of the charity Career Ready and Haverstock Academy, Trustee of the Santander Foundation, Council Member and Treasurer of ISBA and a Fellow of the Marketing Academy.
He lives in North West London with his wife and two children, is a keen cyclist, fan of live music, enthusiastic skier and lifelong supporter of Liverpool FC.