Previously Phil was Cadbury UK’s Marketing Director, managing brands such as Cadbury Dairy Milk, Flake, Cadbury Creme Egg, Bassett’s Liquorice Allsorts and Trebor Extra Strong Mints.
Phil joined Cadbury UK in 2006, he was responsible for groundbreaking advertising campaigns, such as the award-winning Cadbury Dairy Milk ‘Gorilla’, along with the successful introduction of Trident chewing gum into the UK. He also oversaw the launch of the Natural Confectionery Company and the much-publicised return of Wispa to popular acclaim.
Phil, 43, joined Cadbury from Inbev where he held the position of UK Marketing Director, Brands and managed such household names as Stella Artois, Boddington’s, Beck’s and Murphy’s. In this role he was responsible for overseeing such successful campaigns as Stella’s ‘Reassuringly Expensive’ advertising.
Phil has also managed brands such as Toblerone and Dime brands at Kraft Foods and gained his marketing apprenticeship while working on Hovis, Windmill and Mother’s Pride at Rank Hovis McDougall.
A graduate of Brunel University, Phil has two sons and is both a keen music fan and follows rugby closely.