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Tim Lefroy, Trustee – Riverside Studios & Chairman, Leonardo Advisory

Starting as a commercial apprentice Tim had senior marketing roles with Cadbury’s and Gillette before moving into advertising.

He was a director at McCann Erickson and CEO successively of Yellowhammer and Young & Rubicam, before setting up Radical, the strategy & change consultancy in 1994. From 2009-16 he was CEO of the Advertising Association and was appointed OBE in the 2017 Queen’s Birthday Honours List.

He is a trustee of Hammersmith’s Riverside Studios – reopening in 2019 and is also a founder and Chairman of Leonardo Advisory.