Born and raised in a small town in The Netherlands (with its very own windmill), Aditi is now a Senior Strategy Consultant in London at Co:Lab – the joint venture between the branding consultancy Interbrand, and the Innovation and Insights agency C Space. As the only person dedicated to Co:Lab within the two global businesses, she works directly for the Chief Innovation and Growth Officer to develop and deliver the offer.
Her day to day role is to provide ambitious clients with breakthrough growth strategies helping them shift into new categories, attract new audiences and innovate with purpose. As a customer champion, she enjoys helping companies become more customer-centric by leveraging her academic background as a Geographer, using ethnographic techniques to constantly try to unearth powerful human truths. She also works on growing the Co:Lab practice internally in Europe.
Prior to this Aditi helped set up, and subsequently led SHAPE, an industry-first Open Innovation platform and process from Omnicom. She oversaw the brand creation, the development and deployment of the consultancy offers for clients, and commercialised the platform after 3 years – shifting from Omnicom to a self-funding model.
Her first step into the industry began when she joined the Omnicom rotational scheme Accelerate, where she meandered her way through 5 different Marketing consultancies – from PR, Digital Content, Political Communications and Public Affairs, Innovation and Insight, and Branding.
Outside of work Aditi is in a mixed A Cappella group in London (yes, it’s a lot like Glee). She enjoys cooking (and eating) as well as planning her next holidays.