Alastair is Co-Director of Grow@Mindshare. Grow is designed to help start-ups, entrepreneurial, outcome based and high growth businesses to grow at speed. Leading a team of diverse specialists, Alastair works to devise solutions that drive real commercial results that work not to media metrics, but business metrics – bespoke to each respective company. Grow is a nimble and dynamic team set up to better reflect the behaviour of the fast moving clients it works with, supported by the full arsenal and buying power of both Mindshare and GroupM.
Prior to this role, Alastair was a Business Director at Mindshare, focusing primarily on delivering commercially focused marketing solutions on key clients including the Post Office, Mazda, Kimberly Clark and Rolex. Project highlights at this and previous agencies include launching Post Office Money (their Finance sub-brand), leading the charge to transform Kimberly Clark marketing investment 100% digital, redefining the Rolex target audience and launching Samsung’s own e-commerce store in the UK.