Alessandra is currently in charge of the strategy and P&L of the Heinz infant business in the UK, with a cross functional team going from finance to commercial to marketing reporting into her.
Previously Alessandra was Marketing Manager for HEINZ Soups in the UK Brand Build team, leading a strategy reset and new Masterbrand execution across design and communications.
Before this she was Senior Brand Manager in the EMEA zone marketing teams looking after very exciting world of BBQ sauces, HOT sauces, Dressings and Mustard. Her biggest achievement her was the repatriation of the Bull’s-Eye brand from Mondelez across Europe with the redefinition of the brand foundations and identity as well as full mix redevelopment.
Before joining KraftHeinz in May 2016, Alessandra was Senior Brand Manager The Laughing Cow and Brand Manager Boursin for the UK.
Alessandra started her carrier at Danone in Paris where she had the opportunity to lead very early major new product developments and communications campaigns on different local brands.
Prior to this, Alessandra graduated from a French business school with a major in Marketing. During her studies she lived six months in Argentina and one year in Spain where she was part of the Erasmus program and then had her first marketing experience as an intern at Lactalis.