Alex currently works in London for LinkedIn, tasked with expanding their consumer business in the European, Middle East and African regions. Alex initially gained his international experience working for Tuenti, a spanish social network based in Madrid. After being acquired by Telefnica Alex was Head of Acquisition for Tuenti Mvil, a joint venture mobile operator aimed at Spain’s youth market, which combined Tuenti’s social platform and Telefnicas telecoms infrastructure. Within the first two years it became the fastest growing operator in Spain acquiring a customer base of over 200,000.
Prior to life in Madrid Alex worked for O2 on the 50/50 venture of Tesco Mobile. As their Propositions Manager, Alex was responsible for developing and growing their customer base. Utilising Tesco’s unique online and offline retail experience as well as their renowned knowledge of shoppers, he created a wide mix of customer led propositions that helped grow the business and win the Which Award 2011 for Best Mobile Service Provider.
Prior to life in Telefnica Alex started his career at RM Plc, the UK’s largest manufacturer of computers, joining through their graduate scheme in 2007. After starting as a product Manager and quickly growing their high end PC sales he was given the opportunity to move up to the role of Digital Marketing Executive where he defined the companies digital marketing strategy. The move paid off with an improvement in campaign techniques, segmentations and results which led to the company winning a 2009 B2B marketing award for ‘Best Use of Data’. Due to this success he was subsequently moved on to run a team for one of the companies strategic contracts in London.
