Alina is currently Business Lead at UM Dubai for MENA Coke and FAB Bank. Dubai acts as the hub for 5 markets and core to Alina’s role is setting the vision for success, defining the roles of hub vs local and continually optimizing ways of working. Prior to this role, she headed up the Johnsons & Johnson account across the AMET cluster for 2 years.
Beyond her UM Dubai experience, Alina has worked across global iconic brands including Disney, Chanel and Nike with 14 years in the industry. She is passionate about telling brand stories.