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Angharad Jones, Creative Director, Keel London

Angharad has been in the role of Development Editor at Redwood since August 2014. In this strategic and creative role, she works across the agency – creating content strategies for global brands, responding to new business opportunities, and supporting the strategic and editorial growth of the agency with the senior management team. As part of the new business team at Redwood, Angharad is also responsible for onboarding new clients, establishing new editorial and strategic models, and the successful launch of diverse B2C and B2B content programmes.

Angharad takes an active role in maintaining and enhancing the internal culture at Redwood, including the development and implementation of the current positioning, values and visual identity of the agency. Alongside her role at Redwood, Angharad is also the editor of Slanted Mansion, an art and culture magazine and website, which she launched with her creative partner to explore the workspaces and inspiration of new and established artists, designers, musicians and creatives.

Having trained as a journalist and worked at consumer titles in the early part of her career, Angharad is passionate about bringing editorial quality and insight together to create the right content to meet the audience and brand needs. She joined Redwood as part of the editorial team for Barclays, where she led the highly successful Barclays on Mumsnet partnership, before moving on to other high profile projects across Redwood’s clients.