Ben has recently joined eatbigfish as their Senior Strategist (Feb 2016). Previous to this he was at Mindshare World as their Business Director Media Planning (July 2015). Before this he was Associate Director, Communications Planning at OMD UK, a media agency part of Omnicom Media Group. He was responsible for leading the media planning and implementing the communications strategy for some of the UK’s most iconic and largest FMCG brands. Benjamin worked across the PepsiCo Snacks businesses which included Walkers Crisps and Doritos, as well as the Heinz Baked Beans and Sauces brands.
In 2014, Benjamin led the media planning across Walkers Do us a Flavour campaign, a marketing campaign that included innovative bus shelter ‘Tweet to Eat’ vending machines. Prior to working across PepsiCo Snacks, he has worked on clients that include Vodafone and Tourism Australia. Outside of client responsibilities, Benjamin helped in securing the Heinz new business win in 2014 and played a key part in agency initiatives that have helped to foster a culture of greater innovation and creativity. He was named as a nominee for Media Week’s Agency Rising Star of the Year award in 2014.
Prior to his five years at OMD UK, Benjamin spent the first two years of his career as a media Planner/Buyer at M2M, working across brands such as Hewlett Packard, Kia Motors, Swatch Group and Paddy Power.