Ben Donkor – Social Media Analyst, Microsoft

Ben is the social media analyst at Microsoft UK, looking after all aspects to do with social intelligence. With almost 10 years of experience working in data analytics and social intelligence, Ben has worked for the likes of Groupon, British Telecoms, the local government, and now Microsoft. Prior to Microsoft, Ben held social/analytical roles at British Telecoms, in a hybrid role managing social and online analytics, while acting as an innovations scout, finding and helping BT adopt relevant tech innovations and business opportunities in digital media.

Prior to BT, Ben held social/analytical roles at Groupon (providing social intel to the UK, Irish, and Danish fields of the business), and London Borough of Newham, where he developed his aptitude for data analytics. Besides working with the lovely folks at Microsoft, Ben is also a freelancer – speaker, blogger, and writer. He has written for the likes of Adobe, G2 Crowd, TrustRadius, and Brandwatch; he has appeared on podcasts and on stage at several conferences, cowritten a book on employee advocacy, and he regularly works with social media vendors and digital agencies, helping out whenever he can.

Originally from Italy, Ben made his way to the UK 11 years ago, and studied maths and statistics in college, and linguistics at University. He is currently studying Python development to become a better analyst with a much bigger skillset to offer. You can find him writing on his blog ( with an endless supply of coffee and a continuous stream of music thanks to Spotify.