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Carrie Osman, CEOFounder & Chief Provocateur of CRUXY&CO & co-founder of MAD Brands

Relentless energy & fierce provocation are what Carrie is know for in the worlds of Tech & FinTech. This is the ethos that imbues CRUXY&CO, of which Carrie is CEO, founder & Chief Provocateur.

Running a portfolio of £300m & 12 brands, 7 years into Mars Inc, Carrie noticed a void. The consultancies provided the quantitative rigour, the marketing agencies offered the creative flare. True growth & traction demands both. CRUXY & CO was created with a mission to bridge this chasm & forge a creative approach to growth strategy. The complex, the intricate & technical FinTech & Tech industry is where Cruxy’s agitation & market strategy is deployed. No change takes place without challenge, & results from the 40+ clients Cruxy has worked with include:
¥ A payments firm sold to Barclaycard
¥ A retail tech business that shifted win rate from 30% to 80%
¥ An Infrastructure consultancy sold 10% of the business for £15m based on their positioning & ethos

Fearlessness when it comes to saying the unsayable, a razor-sharp tongue & electric spark mean Carrie makes an unforgettable contribution speaking at events. She was included in Tech World’s 2017 List of women to speak at Tech Events, was a commentator BBC Business News & has featured on panels for ING Bank, Association of Foreign Banks & Forward Women (Guardian).

Carrie actively contributes her punchy opinion and mentors whenever she can at a number of accelerators such as Cocoon networks, XN tree at Level39 and the charity Bathroom to Boardroom. She is also on the Advisory Board of a Courtside Ventures backed Silicon Valley AI platform, a gold member of Fintech Circle and has judged both firms applying for FTC funding and coached at Angel Academy. The advice Carrie offers is valuable & actionable which means you don’t have to deploy McKinsey: guidance that shifts results in reality, not in your head.

Suzanne Chishti, CEO & Founder of FINTECH Circle, Mark Beeston Founder of Illuminate Financial & Ian Hollowbread at ING Bank all talk of Carrie as an unknown force to be reckoned with.