Cat Spencer, Global Brand Manager – DrambuieWilliam Grant & SonsLtd

Cat has recently joined the Global Marketing Team at famed spirits distillers William Grant & Sons where she will work with the recently formed Drambuie team to bring this 270-year-old brand and its story to a contemporary audience. William Grant & Sons purchased the iconic liqueur brand 2 years ago, and Cat is delighted to be building a strategy for the brand’s success in the future.

Though she did not begin her career in marketing, spirits, or the UK, Cat has finally discovered a latent passion for drinks brands and is delighted to be included in the 2016 Cohort of the Marketing Academy.

Before joining the Global Marketing Team, Cat spent 18 months working within the UK marketing team at William Grant & Sons UK on two very different whisk(e)y brands: Monkey Shoulder and Hudson Whiskey. Prior to joining William Grant & Sons, Cat served in brand communications and marketing functions for craft spirits distributor Maverick Drinks, online spirits retailer Master of Malt, and the now closed Albannach Restaurant and Whisky Bar in London.

Cat got her start working in book publishing in New York in 2004 and came to London in 2010 with a vague notion she was interested in marketing and a profound dislike for whisky. Throughout the past 6 years, she has learned that above all else, one must keep an open mind because you never quite know where you might end up!