Charlotte Cheeseman – Senior Marketing Manager National Campaigns, TUI UK & Ireland

Charlotte is currently at TUI UK & Ireland as Senior Marketing Manager for National Campaigns. She has complete accountability for the national advertising strategy for Thomson Cruises & Weddings, whilst supporting the General Manager on Thomson & First Choice beach activity. Charlotte’s role is to also coordinate marketing activity across all marketing functions within TUI to ensure brand messaging and creative concepts are consistent.

Prior to TUI, Charlotte worked agency side at MEC, Nexus | H and M2M. Working with an array of clients from Danone to Suzuki Cars and Motorbikes and with luxury clients in the Estee Lauder Group. Building campaign strategies and buying across all channels both on and offline to ensure clients objectives and KPI’s were met.