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Charlotte Green, Senior ManagerBrand IdentityLloyds Banking Group

Charlotte is the senior brand manager for two of the UK’s leading financial services brands, Lloyds Bank and Bank of Scotland. Specialising in brand design, she is responsible for developing and evolving identities to deliver against strategic and customer needs, across the retail, commercial and wealth areas of the business.

Charlotte has worked in marketing for nine years. Starting out as an assistant, she has successfully worked her way up and now leads a team of people who share her passion for building brilliant brands. During this time, she has had the privilege to collaborate on a wide variety of marketing programmes and projects. Highlights include the development of a digital branch experience, bringing back the iconic Lloyds Bank brand to the high street, re-launching Bank of Scotland and the development of the identity for the TSB challenger brand, to name a few.

A communications all-rounder, Charlotte has previously held roles in event management, business TV and planning within internal communications.