Clara is currently PR Manager for TalkTalk, one of Britain’s largest telecoms providers. She is responsible for devising the consumer communications strategy and ensuring its successful implementation. Since taking on the role in September 2013, she’s led the creative campaigns to bring key broadband, TV and mobile products to market. She also relaunched TalkTalk Business, the B2B arm of the TalkTalk Group and leads the PR for the TalkTalk’s flagship sponsorship of The X Factor.
As a member of the organisation’s Consumer Management Team, she is one of the senior managers tasked with driving efforts to achieve goals set by the Board. She was also selected for company’s fast-track development programme for future leaders. Working to support a good cause, Clara was part of the team to launch Internet Matters the not-for-profit organisation that helps parents keep their children safe online. The campaign went on to win a number of industry awards.
Prior to TalkTalk, Clara honed in her creativity and results-focused approach during her seven years working in fast-paced agencies. She thrived in the challenge of using marketing communications to help household brands such as Panasonic, Playmobil and Kellogg’s achieve their business objectives. As someone who’s passionate about helping young people realise their ambitions, Clara is a mentor for youth employment charity, Elevation Networks. She was also selected as one of 15 aspiring female leaders to participate in PR Week’s inaugural mentoring programme.