Donna joined Coca-Cola as Brand Manager for Fanta in North West Europe at the start of 2011.Ê She was previously Brand Manager for Birds Eye within the Enterprise Business Unit, responsible for leading Birds Eye’s Potatoes, Bakery and Desserts business with a combined retail sales value of £40m. Since joining, one of her achievements has been championing Birds Eye Potato Waffles, leading to its inclusion in Birds Eyes major media campaign in 2010. Before joining Birds Eye, she embarked on a ten week ski instructor course; gaining the prestigious Basi Level 2 qualification.
A passion for Brand Management came from her previous role at Kraft Foods, working as Assistant Brand Manager on the Kenco Brand.ÊÊ A drive to be in business resulted in a Management studies degree at Brunel University, which led to an initial role in marketing at United Biscuits.
Donna is working with COUI as part of Donate28.