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Emma Padwick, Communications Strategy Manager at Lloyds Banking Group

Emma is currently working as a Communications Strategy Manager, responsible for driving the mid and long-term communications strategies across the Lloyd’s Banking Group portfolio, with a particular focus on the Halifax brand. She uses rich customer and competitor insight, future trend analysis, and market knowledge, to shape and influence the marketing plan. She is relentless about putting the customer at the heart of everything she does, and applies this to her role in the ongoing development of the communications proposition pipeline. Emma is a communications all-rounder, and has previously held roles in Marketing Planning, Marketing Communications, and Internal Communications.

A Northern girl through-and-through, Emma studied English & Philosophy at Leeds University. She has worked as a freelance journalist, and remains a keen writer. Emma is passionate about helping others reach their potential, and uses her free time to mentor an undergraduate on the Lloyds’ Scholar Programme as well as being an active member of the Media Trust.