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Fraser Smeaton, CEO Morph Costumes – AFG Media

Fraser left the big budgets of blue chip marketing behind to work on growing Morphsuits, a business he founded in 2009. Since launch, Morphsuits, all in one lycra costumes, have become the world’s largest fancy dress brand and a Facebook phenomenon with 1.4M fans. From origins in spandex the business continued to expand it’s range and now has non spandex costumes and even digital T shirts designed by a NASA scientist. All the products are sold through the company websites

Before leaving BT in August 2010 Fraser was Head of Broadband Marketing at BT where he successfully competed in a cut throat market to win share from Sky, Virgin and Talk Talk.

Fraser is working with Vital Regeneration as part of Donate28.